Dear Editor,
As the 60th Red Shield Appeal is coming to an end for another year, we are once again so humbled and grateful for the incredible kindness and generosity of the Australian public.
In the midst of a cost-of-living crisis, Aussies have dug deep and looked out for their fellow mate in need. A trait that we have seen time and time again in the past, but never ceases to amaze us.
This generosity is not in vain. It allows us, The Salvation Army, to come alongside those doing it the most tough in our community. It allows us to support those who can’t make ends meet with financial, physical and emotional support. It allows us to give people hope.
From all the people that we have the privilege to come alongside every day, we thank you. The need for our services is greater than ever, with us seeing more than a 20% increase in demand for our financial relief services in the first quarter of this year compared to the same time last year.
In order for us to continue our work supporting Australians doing it tough, like we have done for the past 140 years, we need continued support from the Australian public. For those who haven’t had the opportunity to give, it is not too late. The Salvos are looking to raise $38 million by June 30 so we can give a new beginning to people in need.
To all those who have given and will give to our Red Shield Appeal, please know that The Salvation Army will honour your generosity by using your donation where it is needed most, creating the most positive impact for those in need.
To give a new beginning, you can make a tax-deductible donation to The Salvation Army’s 60th Red Shield Appeal by visiting salvationarmy.org.au or calling 13 SALVOS. You can also donate at any Salvos Store.
Again, on behalf of The Salvation Army, thank you.
Colonel Rodney Walters The Salvation Army’s Secretary for Communications