Australian rural and regional communities have a long history of supporting the nation and each other. Now, as financial pressures, isolation and uncertainty continue to weigh heavily on many people living outside major cities, Zoetis and Beyond Blue are encouraging rural Australians to start a conversation with a friend, family member, neighbor, colleague or a support service.
The campaign marks the 11th year of Zoetis and Beyond Blue partnership and aims to raise a further $100,000 to support people across Australia experiencing mental health challenges.
Zoetis said the partnership is designed not only to raise funds, but to encourage everyday conversations that can help reduce loneliness, isolation and distress before people reach crisis point.
Peter FitzGerald, Business Unit Director, Livestock at Zoetis, said the long-running partnership reflects Zoetis’s ongoing commitment to supporting the rural and regional communities it works alongside every day.
“Rural and regional Australians are often the first to show up for others, whether that is on the farm, in the workplace, at the local club or across the wider community,” Mr FitzGerald said. “But many people still find it difficult to talk about how they are really coping.
“This campaign is about helping make those conversations feel more normal. A simple check-in can be the first step towards someone feeling less alone, more supported and more able to ask for help.”
Over the past decade, Zoetis has donated $1 million to Beyond Blue. This year, for every Zoetis livestock, pig, poultry and companion animal vaccine or parasiticide sold between 15 July and 31 October 2026, Zoetis will donate $5 per product, up to a total of $100,000, to Beyond Blue.