Customers in NSW will have the opportunity to purchase hundreds of everyday grocery items at reduced prices as IGA stores across the state launch the Price Match Promise.
The Price Match initiative will see independent retailers who operate under the IGA banner price-matching hundreds of everyday items to Australia’s major supermarket chains. This will include items such as breakfast cereals, coffee and pasta.
IGA Canowindra Store Owner John Lawrence says that Price Match will enable Canowindra customers to shop locally without having to pay more.
“Every week, we compare and match hundreds of everyday products, so you won’t pay more to shop at your local IGA,” John said.
“Price Match will come as welcome news to Canowindra residents who want to support their independent grocers but have previously found it more expensive to do so,” said John. “Not only does this initiative provide savings to shoppers’ hip pockets but when you shop independent you also support your local community.”
Price Match excludes promotional and specials pricing, but two cents from every sale of an IGA Signature product is donated to IGA Community Chest, which raises funds to support local communities, charities and other worthwhile causes.
“The money Canowindra customers spend at their local IGA filters down into the community through the IGA Community Chest,” John said. “It is really a win-win situation because by shopping local at an IGA store, customers are also helping us in our commitment to keep supporting and building independent Australian brands and suppliers.”
This initiative is great news for local consumers who will see significant savings when shopping at participating IGA and IGA SUPA stores in NSW.
By Rosi Broom