The successful Red Meat Ambassador program run by Meat & Livestock Australia (MLA) is now taking expressions for interest for a series of courses to be run later in 2023 and the first half of 2024.
The Red Meat Ambassador program is an intensive development opportunity that offers participants professional training in communication through media and social media, community engagement and building trust with consumers.
MLA Industry Engagement Manager Lindsay Kasprowicz said the program continues to be highly rated by participants, with more than 300 people now equipped with the skills to effectively tell the great story of Australian red meat production.
“When it comes to areas that matter most to consumers – animal welfare, sustainability and nutrition – Australian red meat stands out as having the highest standards and quality in the world,” Ms Kasprowicz said.
“The Ambassadors program is all about equipping passionate people with the confidence and skills to engage with people outside of agriculture to help grow the community’s confidence in our industry’s credentials.”
“Find out more on the MLA website: MLA Ambassadors for the Red Meat Industry Program.