The internet consists of billions of websites, and unless you are ranking first on popular search engines, your customer’s can’t find you. Websites need to be promoted!! Not only does your website need to be integrated across all your mainstream advertising, but more importantly, across social media.
Search engines such as Google are now considering your social media footprint to determine the importance of the content on your website. Social media is the primary way your customers share content, and search engines are now looking at a website’s presence on social networks as an indicator of its authority, relevancy and reputation. If your website doesn’t have any connection to social networks, you are missing out on what is rapidly becoming the most important aspect of getting your website found in searches.
Social media is becoming increasingly popular, and something that your customers are using daily. Social media integration offers you a greater chance of increased website traffic, and what’s more, you can easily broadcast articles, news, offers and advertise through social media. It also helps you build a closer relationship with your customers and engage in real-time communication with your target audience.
At Adloyalty, we not only build websites, but we also help provide you with the strategic framework to promote your website to ensure your digital presence is working hard for you. It’s simply not enough to provide an online space for your business anymore, you need to be ensuring your customers know how and where to find you.
By Dannielle Jenkins