As farming families across Australia continue to battle natural disasters, rising costs and financial hardship, Australians are being urged to register, donate and throw on a flanno this August in support of Farm Angels’ annual Flanno for a Farmer campaign. The official day takes place on Friday, 14 August, with workplaces, schools, sporting clubs and communities invited to ‘throw on a flanno’ and help raise vital funds for farmers in need.
Every 10 days, Australia loses a farmer to suicide. Behind that number are families, communities and generations forever impacted. As many farming families continue navigating increasing financial pressures, the need for support has never been greater.
Founder of Farm Angels, Natasha Johnston, said Australians can make a real difference through one simple act.
“Farming families are facing enormous challenges right now, and many are carrying those burdens quietly. Throwing on a flanno is a simple way to show they’re not alone, but it’s the donations behind it that allow us to provide practical support when families need it most,” said Ms Johnston.
This year’s Flanno for a Farmer campaign is proudly being powered by Australian brands committed to standing alongside farming families and our rural communities.
Iconic Australian rural outfitter RB Sellars is producing the official 2026 Farm Angels Flannos, with 100% of sales from every Limited Edition Flanno for a Farmer Shirt going directly to Farm Angels to help support Aussie farmers.
To register, donate, buy an official Farm Angels Flanno, visit flannoforafarmer.com.au ahead of Flanno for a Farmer Day on 14 August.