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The Canowindra Phoenix

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Home » Destination Central West Restructures To Strengthen Industry Support And Product Development

Destination Central West Restructures To Strengthen Industry Support And Product Development

13 August, 2025 By Canowindra Phoenix Editor

Destination Central West (DNCW) is strengthening its commitment to the re­gion’s tourism industry through a targeted restructure that prioritises product devel­opment, innovation, and strategic engage­ment.

In response to the evolving needs of tour­ism businesses across the region, DNCW is transitioning from two territory-based Industry Support Manager roles to a new structure comprising two specialised roles:

Industry Development Manager and In­dustry Engagement Manager. This refined structure brings sharper focus and greater capacity to support industry development and stakeholder engagement across the Central West.

DNCW is pleased to announce that Kate Catterson will transition into the newly created Industry Engagement Manager position. This role will be responsible for stakeholder engagement, onboarding new operators, distributing market insights, and ensuring clear communication of Destina­tion NSW programs and opportunities.

At the same time, DNCW is now actively recruiting for an Industry Development Manager, a high-impact role that will lead the region’s efforts to design, develop, and bring to market compelling tourism prod­ucts and experiences. Working closely with the General Manager, this role will oversee the delivery of a specialised product and experience development program, an in­bound pathway program, and an alwayson business support framework.

“This is a pivotal moment for tourism in our region,” said Sean Haylan, General Manager of Destination Central West. “Our new structure ensures that we are not only deepening our relationships with industry but also building the right capability to de­liver market-ready experiences and drive growth in the visitor economy.”

The new Industry Development Man­ager will work directly with businesses to develop trade and export-ready experi­ences, support innovation across key sec­tors such as agritourism and events, and lead DNCW’s Best of Central West product enrichment program.

DNCW invites applications from tourism professionals with proven experience in product development, distribution, and in­dustry capacity building.

For further information or to apply, visit: https://www.dncw.com.au/positions-vacant

Filed Under: General Interest

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