The Sheep Sustainability Framework (SSF) has unveiled its 2025–2030 Strategic Plan, outlining a roadmap to strengthen the Australian sheep industry’s leadership in sustainability, transparency, and industry accountability.
Since its launch in 2021, the SSF has become a critical tool for measuring and reporting the sustainability performance of Australia’s world-class sheepmeat and wool sectors.
The new five-year plan focuses on three key strategic priorities: stakeholder engagement, robust data collection and reporting, and responsiveness to industry needs.
According to Independent Chair of the SSF, Angus Gidley-Baird, the new strategy will take the industry from awareness to action. “The next strategic plan period has a goal of increasing awareness of the framework among producers and stakeholders to accelerate profitable and productive changes in sustainability.
“The plan over the next five years to 2030 is about turning sustainability insight into impact across the entire sheep value chain.”
View the 2025-2030 Sheep Sustainability Framework Strategic Plan at www.sheepsustainabilityframework.com.au/globalassets/sheep-sustainability/ssf-strategic-plan-2025-final_web.pdf