BreastScreen NSW has relaunched a campaign encouraging women to have a life saving mammogram and join the more than 15, 000 women who screened across Western NSW Local Health District in 2024.
Greater Western Manager, BreastScreen NSW, Deon Adamson said with around 250 local women expected to be diagnosed with breast cancer this year, now is the time to book in a free, life-saving breast screen.
“For women aged 50-74, a breast screen every two years is the best way to detect breast cancer early before it can be seen or felt,” Ms Adamson said. “The message is clear – put yourself, and your health first and make breast screening a priority.”
First launched in late 2023, the Breast Cancer Doesn’t Wait campaign has been refined to reach even more women, now including targeted advertising in local government areas with the highest numbers of under-screened women.
The campaign encourages women to prioritise their two-yearly breast screening, which is the best way to detect breast cancer in its earliest stages. New data from Cancer Institite NSW shows around 3,100 additional cancers would be detected if every eligible woman had a regular mammogram.
The Breast Cancer Doesn’t Wait campaign is now running across a range of mass media channels including radio ads voiced by Australian entertainers Kat Stewart and Amanda Keller, television, out of home advertising including in shopping centres and gyms, on demand TV, print, online video and social media.
For more information go to www.breastscreen.nsw.gov.au/campaigns/breast-cancer-doesnt-wait. To make an appointment at a local BreastScreen NSW clinic or mobile van, call 13 20 50 or book online at www.breastscreen.nsw.gov.au.