A unique program aimed at upskilling participants in the red meat supply chain on community engagement and key aspects of communication is set to return from November.
Expressions of interest are now open for Meat & Livestock Australia’s renowned Ambassadors for the Red Meat Industry training program, with four workshops set to be held between November 2024 and May 2025.
The program equips passionate people within the red meat industry with the confidence and skills to engage with people outside of agriculture. In addition, they also learn the skills required to tell their own authentic stories on why they love working in the Australian red meat industry.
MLA Group Manager – Community Communications and Events Samantha Jamieson said there has been solid demand from the industry for the Ambassadors program.
“The program is now in its fourth year, with 425 people from across Australia having received professional training in community engagement, communication through media and social media, and building trust with consumers,” Ms Jamieson said.
“Since the program’s inception, we have been blown away by the amount of interest from people across the red meat supply chain who want to be able to effectively tell the great story of Australian red meat production.”
MLA will deliver four Ambassadors workshops in the 2024-25 financial year:
• Brisbane: 27-28 November 2024
• Melbourne: 5-6 March 2025
• Sydney: 2-3 April 2025
• Western Australia (TBC): 30 April-1 May 2025
Ms Jamieson said those who complete the program will join a wider alumni network of likeminded industry champions.
Submit an expression of interest for the 2024-25 program at www.mla.com.au/marketing-beef-and-lamb/mla-ambassadors-for-the-red-meat-industry-program/