The Salvation Army this week launched its annual Christmas Appeal, aiming to raise $27 million to support people doing it tough during the festive season.
The launch coincides with new research by The Salvos, which found over 15.3 million Australians (72%) will be more mindful of their spending this Christmas compared to previous years, and over 4 in 10 (42%) will have their Christmas negatively impacted this year because of the cost of living.
Further, almost half of Australians (48%) will buy less presents for their children and loved ones, and an alarming 11.9 million people (56%) will spend less on food this Christmas.
The Salvation Army’s Major Bruce Harmer says these findings make the support of The Salvation Army vitally important this year.
“At The Salvos, we see first-hand how much people are really struggling, particularly as we head into a busy Christmas season,” he says.
“Our research has shown the full extent of what we are seeing; individuals and families are at breaking point, unsure how they will be able to afford Christmas.
“The Salvos can’t continue to do our work without the support of the Australian public.
It is through the generosity of Aussies that we can support those doing it tough across Australia. So please, if you can, consider donating to The Salvation Army’s Christmas Appeal,” says Major Harmer.
To help someone in need, please donate to The Salvation Army’s Christmas Appeal by visiting salvationarmy.org.au or calling 13 SALVOS (13 72 58). Donations can also be made at any Salvos Store.